About Us

Ultimate Linings, LTD. is a privately held company with headquarters located in Houston, Texas and chemical manufacturing facilities in Bedford, Texas and Santa Fe Springs, California.

Nearly three decades ago, Ultimate Linings was founded on serving the Automotive Industry’s need for high quality bedliner material and systems. Initially serving only local spray shops, we quickly gained industry approval and have since developed into a global leader of polyurethane systems, protective coatings, and application technology spraying over five million applications to date. We currently operate globally with applicators located in the United Statesand 30 other countries throughout the world.

In 1998, we introduced the XtremeLiners High Pressure Systems brand. The versatile and durable high pressure liners are engineered to create an impenetrable barrier that protects more than just a truck bed.

Visit the XtremeLiners High Pressure Systems webpage for more information.

In 2005, we expanded our product line and developed the QwikLiner Dual Cartridge System. QwikLiner is the perfect solution to a professional grade application where an anti-skid, permanent abrasion-resistant protection is necessary. In 2016, we perfected our chemistry to launch the advanced Aliphatic QwikLiner color-stable material.

Visit the QwikLiner Dual Cartridge System webpage for more information.

In 2009, we expanded our product line and application technology to establish exclusive partnerships with many OEM Giants. Our ability to work closely with the OEM engineers and listen to the customers wants and needs has allowed us to pass the stringent testing requirements to develop successful programs with our OEM partners.

Click here to learn more about our OEM partnerships.

We use the highest grade polyurea made in chemical plants here in the U.S., giving us more control over quality and the latitude to develop custom spray-on products for all our applicators. Our spray-on protective coatings have many uses as they adhere to most forms of metal, wood, and even concrete. Our products have been used by industry giants around the world to protect important equipment from rust and damage, while providing a non-slip surface that brings an element of safety to the working environment. A few of our well-known applications for our incredible spray-on products include:

  • Oil Field Services
  • Park & Playground Equipment
  • Stadium Flooring
  • Industrial Equipment
  • Boat Decks
  • Piers & Docks
  • Wood Decking
  • Shop, Garage, & Factory Flooring
  • Bumpers & Stops
  • Under Coatings
  • Trailers
  • Loading Ramps
  • Commercial Vans & Trucks
  • Walkway & High Traffic Areas
  • Speaker Boxes & Sound Equipment
  • Blast Walls
  • Equipment Stamds & Lifts
  • Underground Storage Tanks
  • Frac Tanks
  • Agrigultural Machinery & Equipment

As an industry leader, we keep our customers at the forefront of our business, and have set the standard in product quality, technical service, and excellence in customer service. We offer a wide range of chemical options and application technology that can be used in any industry from small businesses to the OEM environment. We are committed to supplying advanced products that solve your problems in an ever changing and challenging marketplace.

From Automotive Applications to Equipment & Integration, We’ve Got You Covered!

Executive Team

Deepak Mittal – President Email

Prashant Varshney – Executive Vice President

Barry McConway – Vice President of Operations Bio Email

Barry J. McConway is Vice President of Operations for Ultimate Linings LTD. Barry is responsible for providing strategic leadership for the company and works with the other Executive Management Team members to establish long-range goals, strategies, plans and policies.

Barry has deep automotive experience with over 16 years in various capacities with Toyota Motor Sales USA, Toyota Financial Services, and Gulf States Financial Services. In his last position as Vice President Marketing and Product Development for Gulf States Financial Services, he was responsible for the total rebranding of the organization and launch of new products.

After leaving Toyota, Barry was Partner with The Gallup Organization in Houston, TX. In this role, Barry was one of two consultants responsible for the Global Automotive Practice. In 2008, Barry elected to come to Ultimate Linings to help grow the organization in both Automotive and Industrial directions.

Barry holds an undergraduate degree from the University of North Texas and Masters of Business Administration from California State University.

John Jamroz – Vice President of Sales Bio Email

John E. Jamroz is Vice President of Sales for Ultimate Linings, LTD. John is responsible for leading the sales team and developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction. He also executes strategic large sales and develops OEM and International partnerships.

John has an extensive amount of automotive and large account management / support experience followed by a background in International Operations. His experience has come from two of the most respected companies in the World: Toyota and Gallup.

While at Toyota John held various titles that included: Manager: Accessory Development and Marketing, Manager: Retail Training, Manager: Truck Marketing, Retail Development Manager, District Sales Manager. These positions are followed up with training that includes Toyota's Quality Executive Management Training, Financial Management Training & Great Managers Training.

Followed by his years at Toyota, John joined The Gallup Organization. The Gallup Organization is widely known as the polling company, while this is true, Gallup is also one of the World's foremost Management Consulting Companies. While at The Gallup Organization John was the Director of Marketing in the Automotive Segment.

SEMA 2017